Marketing

Richmond acquires Campari

Richmond Marketing has added the Campari range to its spirit and liqueur offering.

The acquisition sees Richmond Marketing become the distributor of a range of premium spirits and liqueurs including Campari itself, the bitter-sweet Aperol, Tipperary-made Carolan’s Irish Cream, Offaly’s Irish Mist whisky liqueur and the Tennessee heritage bourbon Wild Turkey.

Campari, the famous deep-red used in many cocktails, has been reviewed many times by the industry standard Wine Enthusiast and has consistently received high marks, most recently being given a 96-100.

Aperol is the Campari Group’s other famous aperitif, most famously used in the traditional Prosecco Spritz cocktail.

Carolan’s Irish Cream is a Tipperary-made liqueur from Clonmel, popular for its smooth toffee notes with dairy scent and honey sweetness.

Irish Mist whiskey liqueur originated in the Tuallamore distillery in County Offaly as the distillery’s owner searched for a similarly taste-profiled alternative to whiskey. Although seen by many as a modern drink, the original recipe is based on heather wine and the blend of Irish whiskey, honey and natural aromatic spices was the first modern liqueur produced in the country.

Similarly rich in whisky-making history, Kentucky’s Wild Turkey has been officially recognised as America’s ‘native spirit’ since 1964 when the US Congress noted its special place in the country’s history.

 

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