Off-trade Uncategorized

Putting Irish craft breweries on the map! 

A new interactive database of Irish craft breweries has been launched to encourage people to seek out local brews and learn more about the provenance of their favourite beer.

 

A new interactive database of Irish craft breweries has been launched to encourage people to seek out local brews and learn more about the provenance of their favourite beer.

A new interactive database of Irish craft breweries has been launched to encourage people to seek out local brews and learn more about the provenance of their favourite beer.

 The new #IrishBeerMap can be viewed on irishbeer.ie and participating breweries are being profiled on @IrishBeerMap on Instagram.

The resource, which can be viewed as a database or map interface, features 60 microbreweries who’re taking part in the nationwide initiative.

It includes information about each participating brewery, its product range and links to further information.

The initiative aims to highlight the abundance of quality from independent craft breweries located throughout the country and Irish consumers are encouraged to seek out local brews in their locality or holiday destination.

 

Local brews

Similar to ‘wine terroirs’ in other countries the Irish Beer Map has the potential to build provenance of Irish beers and directly link breweries to distinct regions for residents and holidaymakers.

With 60 breweries currently listed on the Irish Beer Map, it demonstrates the breadth and expertise of craft brewing within Ireland (which has considerably expanded over the last 15 years).

Local breweries are part of the fabric of their communities, providing positive impacts from an economic, social and environmental perspective to the surrounding regions. The vast majority of breweries participating in the initiative have sustainability measures on-site and are committed to developing further efficiencies in their operations.

 

About the map

The Irish Beer map aims to raise awareness of the vibrant Irish microbrewing industry and encourage consumers to seek out local beers wherever they are. Any craft breweries not yet listed on the map are asked to register interest using the website contact form.

The Irish Beer map was created in conjunction with the Independent Craft Brewers of Ireland and supported by Bord Bia.

 

#IrishBeerMap | @IrishBeerMap

 

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free