Marketing

Powerscourt Distillery seeks planning

Powerscourt Distillery has lodged a planning application for the construction of a craft distillery and visitor centre at Powerscourt Estate, Enniskerry, County Wicklow.

Local entrepreneurs Gerry Ginty and Ashley Gardiner have co-founded the new venture and plan a €10 million investment that’ll create 30 jobs in the construction phase and 18 full-time jobs once the business is fully operational.

The project will refurbish the Estate’s old millhouse into a world-class distillery set against the stunning backdrop of the Sugarloaf Mountain and Powerscourt’s award-winning gardens, they stated recently. Powerscourt Gardens were recently voted No 3 in the World’s Top Ten Gardens by National Geographic magazine.

Masterdistiller Roy Court will mix barley grown in the surrounding fields with certified mineral water from Powerscourt Estate’s well using traditional Pot Still techniques. The Distillery’s philosophy is encapsulated in its motto ‘From Barley to Bottle on Powerscourt Estate’.

At full production the distillery will be able to produce over one million bottles of whiskey per year and it’s hoped that the first batch of whiskey will be distilled and placed in oak casks by the end of next year. The new venture plans to capitalise on the rapidly-growing international demand for Irish whiskey.

“Powerscourt Distillery plans to focus on the premium end of this market,” commented Powerscourt Distillery’s Chief Executive and Co-Founder Gerry Ginty, “A unique product will be created at Powerscourt Distillery which will utilise the natural ingredients and draw on the heritage of this spectacular Wicklow location.

“In ssence the ultimate Irish whiskey, from barley to bottle on the Powerscourt Estate.”

The project represents a joint venture with Powerscourt Estate supported by an agreement with the Slazenger family to locate the distillery on the estate.

“With over 500,000 unique visitors a year to this wonderful location we’ll have a ready-made base of global ambassadors to support the potential and scale of this project,” commented Co Founder Ashley Gardiner.

 

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