Pilsner Urquell launches Tank Beer
The Ballsbridge pub is the only bar in the country to serve unpasteurised Pilsner Urquell from the recently-installed copper tanks. The tank system has been installed in just a few pubs in the UK.
Every week the unpasteurised Pilsner Urquell is delivered by a special tanker from the brewery in Plzen directly to Dublin. The beer is then pumped into the Czech Republic’s specially-crafted copper tanks on display in the pub. Each tank contains 880 pints and they’re refilled every week.
At the launch, Master Brewer Robert Lobovsky explained, “Serving unpasteurised Pilsner Urquell, our Tank Beer is unique in its taste and quality and offers beer lovers the freshest beer possible.
“The tanks ensure that the beer is kept at the right temperature and in perfect condition until the time it‘s poured into the glass, ensuring the very best taste, quality and a fuller, rounder malt body”.
The unpasteurised beer has a shelf-life of around a week which is interesting as it seems popular with the punters already and since installation, the brand has grown sales to some 850 pints a week, claims Ronan O’Hagan, Marketing Managerwith distributor Richmond Marketing.
He was joined on the launch night by Richmond’s City Centre Business Development Manager for the On-trade Bordhan Rampersaudand Ailbhe Henson, Assistant Brand Manager for Beer Brands at the company.
“The Pilsner Urquell Tank Beer system allows us to deliver fresh, unpasteurised Pilsner Urquell to our customers as if they were drinking it in the cellars of Plzen,” explained The Bridge 1859’s John Evans.
