OneTwoBeer launches automated draft system
OneTwoBeer, the Austrian technology company specialising in fully automated draft beer dispensing systems, has officially entered the Irish market through a new distribution partnership with Irish supplier Wallbridge Co Ltd.
The Dublin gathering also marked the Irish debut of OneTwoBeer’s fully automated beer-dispensing system.
The partnership marks a key expansion for the company, bringing its high-speed beverage service technology to Ireland’s hospitality and events sector.
The Irish launch was formally unveiled at the Advantage Austria Spring Drinks Networking Event, held on 28 April 2026 at Portal @ Trinity Innovation.
The event brought together business leaders, investors, and industry representatives from Ireland and Austria for an evening focused on innovation and cross-market collaboration.
The Dublin gathering also marked the Irish debut of OneTwoBeer’s fully automated beer-dispensing system, with guests among the first in the country to experience the technology in action.
The system is designed to deliver a perfectly poured draft beer in seconds, with the capability to dispense up to one litre in approximately five seconds at the push of a button.
Built for high-demand environments, the solution aims to improve service speed, reduce queues, and enhance operational efficiency in venues such as festivals, stadiums, and large-scale hospitality settings.
The company states that the system is already in use across major venues in Europe.
Speaking at the launch, OneTwoBeer CEO Balazs Blaho highlighted Ireland’s suitability for the company’s expansion.
“We see Ireland as a natural fit for our technology given its strong events culture and world-class hospitality sector,” Blaho said.
“Launching at the Advantage Austria Spring Drinks event is a fantastic opportunity to introduce our solution to key stakeholders across the Irish market.
“Partnering with Wallbridge provides a trusted and experienced route to market, with deep connections across the Irish food and hospitality industries.”
Wallbridge Co Ltd, a family-owned Irish business founded in 1999, will lead the distribution of OneTwoBeer systems in Ireland.
The company specialises in sourcing and supplying premium food ingredients to the Irish food manufacturing and foodservice sectors.
Managing director Des McDonough said the partnership responds to increasing demand for efficiency and service innovation within the Irish hospitality industry.
“Irish venues are increasingly focused on speed, efficiency, and customer experience — and this solution delivers on all three,” McDonough said.
“The Advantage Austria event provided the perfect platform to introduce this technology to key figures across the sector.”
Following the initial launch, the rollout will focus on high-capacity environments, including festivals, sporting events, and large hospitality venues, with plans for broader nationwide adoption in the future.
The Dublin event drew strong interest from attendees, with demonstrations of the system continuing throughout the evening as discussions progressed around its potential applications in the Irish market.
