On-trade time limits boost off-sales
Growth in grocery sales has slowed as consumers start to spend more on eating and drinking out, cautiously returning to pre-Covid habits according to Kantar Worldpanel.
“Limitations on group size and time allowed at the table are potentially contributing to the continued boost in take-home alcohol sales.”
Grocery sales were down 17.8% over the latest four-week period to the 12th of July but as people continued to spend more time at home sales of alcohol in supermarkets grew by 76% over the 12 week period to July the 12th.
“Although people are free to visit pubs and restaurants with the easing of restrictions in recent weeks” pointed out Kantar’s Retail Analyst Emer Healy, “limitations on group size and time allowed at the table are potentially contributing to the continued boost in take-home alcohol sales.”
