Marketing

Old Jameson Distillery visitors up 10.7%

One of Ireland’s top visitor attractions, Dublin’s Old Jameson Distillery, has announced a 10.7 per cent growth in visitor figures for 2011 with 207,830 visitors passing through its doors last year compared to 187,715 in 2010.

One-third of the total visitors for the year came from the US but it’s also popular among British, Scandinavian, French and German tourists.

John Callely, Managing Director of Watercourse Distillery (which operates the Old Jameson Distillery in Dublin and the Jameson Experience in Midleton, County Cork) said, “These results reflect an increase in tourists visiting Dublin last year and also the global increase in the popularity of Jameson Whiskey”.

The Old Jameson Distillery was established in 1780 when John Jameson established Dublin’s Bow Street Distillery. Jameson is now distilled in Cork although bottling still takes place in Dublin. With annual sales of over 31 million bottles, Jameson is by far the world’s best-selling Irish whiskey. For more information visit: www.tours.jamesonwhiskey.com

 

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