If this continues for the remainder of the year it will result in 2019’s retail sales being up 2.3% (an extra €311 million) in total compared to total 2018 sales, reports Nielsen which points out that categories with a “strong Christmas presence in-store” are growing rapidly.
For example the Crisps & Snacks category was up 10.7% while the Alcohol category was up 10.1% for the week ending 17th Nov vs the same month in 2018. This represents an average weekly sales performance over the seven weeks to 17th November of 3.8%.
Long Alcohol Drinks enjoyed average weekly spend growth of 4.1% over this seven-week period ending in an 11.9% spend growth in the week ending 17th November compared with the same week in 2018, according to Nielsen.
Over the seven-week period spirits’ average weekly sales performance was up 2.3% resulting in a 19.5% rise being recorded on the week ending the 17th November compared with the same week in 2018.
Table wine enjoyed average weekly growth of 3.6% over the seven weeks while table wine sales were up just 1.4% in the week ending 17th November compared to the same week a year ago.
However sparkling wine enjoyed average weekly growth of 10% over the seven weeks but in the week ending 17th November sales were down 4.2% on the same week in 2018.
Nielsen’s Scan also revealed that Champagne in particular enjoyed an average weekly growth of 7.5% during the seven-week period but in the week ending 17th November sales were up 22.5% on the same week last year.
“With 4 weeks to go, there’s still time to capitalise on these high growth rates by ensuring that in-store visibility and distribution rates are optimised,” stated Nielsen.