This decline comprised a 21% decline in Beer sales, a 16% decline in Wine sales and a 5% decline in Spirits sales.
Off-trade/grocery ‘Impulse Soft Drinks’, on the other hand, saw sales rise by some 12% to €75.8 million in that four-week period to the 14th of November compared to the same four-week period a year ago when they stood at €67.4 million.
The latest four-week figures to the 14th of November this year are also up on the same four-week period in 2019 when off-trade/grocery alcohol sales were worth €124.9 million.
Over the 12 weeks to the 14th of November off-trade/grocery alcohol sales fell 12% to €398.3 million from 450.7 million during the same four-week period in 2020.
Off-trade/grocery Sales of Beer and Wine were both down 13% to €156.0 million and €147.5 million respectively when compared to the same 12-week period last year while spirits sales were down 7% to €91.8 million compared to 2020’s €99.2 million figure.
According to NielsenIQ, Impulse Soft Drinks sales grew 12% in this 12-week period to €241.3 million from €215.7 million. The figure for the similar 12-week period in 2019 was €196.0 million.
NielsenIQ believes that off-trade/grocery Soft Drinks drove incremental sales with the biggest value increments from Water and Energy Drinks.