It’s hoped these Programmes will help participants enhance their beer knowledge, develop their appreciation of beer styles, improve their tasting skills, learn to talk confidently about beer and engage with their customers in helping them choose their perfect beer.
The first course – Stage One, a three-hour introduction to Craft Beer Diversity – takes place on Monday 19th October at 57The Headline, Lower Clanbrassil Street in South Dublin from 6pm to 9pm.
Other similar courses will follow as well as those for Stage Two comprising a two-day training session on Foundations in Craft Beer and Cider.
Spaces will be filled on a ‘first come first served’ basis, explained NOffLA’s Reggie Walsh.
“With the unprecedented growth of craft beer and cider in Ireland, NOffLA is spearheading an exciting and innovative new Craft Beer & Cider Training Programme,” she stated, “This training programme will provide employees of NOffLA off-licences with the skills and knowledge to position independent off-licences as the authoritative destination for craft beer and cider consumers in Ireland.”
NOffLA approached Dean McGuinness from Premier International Beers earlier this year to develop a multi-level craft beer and cider training programme.
Dean’s company has delivered various beer training initiatives over the last 30 years and Dean is a qualified Beer Sommelier and brewer with 15 years’ experience; he trained in the Siebel Institute in Chicago and has been talking about craft beer on Irish media for over a decade.
He and his team (which includes more than 25% of Ireland’s Beer Sommeliers) have designed the training programme to meet the needs of NOffLA members.