Marketing

Nial McMullan launches Phoenix Premium Drinks in NI

Niall McMullan, former Head of Key Accounts and Retail Marketing with Diageo Ireland and former Head of Sales for NI with Molson Coors, has launched a new premium drinks supply company in Northern Ireland to capitalise on the growing premium drinks market there.

Phoenix Premium Drinks offers a full range of world-class beers including Japan’s Number One  beer Asahi and the award-winning Sam Adams range.

Industry veteran Niall brings over 20 years’ senior sales and marketing experience to the business and was responsible for setting up Molson Coors’ Northern Irish operation.

“Having seen at first hand the demand for authentic quality brands that can expand the consumer repertoire, I felt the time was right for introducing a new-style drinks business,” said Niall, “Northern Ireland is currently enjoying a cultural renaissance and with the MTV awards putting us firmly in the international spotlight recently and the promise of a year’s Titanic celebrations ahead, Northern Ireland has much to celebrate.”

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free