Between 2021 and 2025 IWSR forecast a 10.25% Compound Annual Growth Rate for sales of RTDs. During the pandemic strong at-home consumption in key markets helped buttress the beverage market as a whole and it was predicted that global RTD volumes would increase by no less than 26.6% last year. In the event, it was only by a healthy 14%. A segment worth considering for the vintner? We think so.
In case you thought it was all over and demand for gin had peaked, IWSR forecasts that the global gin category will grow by 24% over the next five years. Within this, Premium-and-above brands will be doing a lot of the driving. We take a look at the Irish market for gin in our annual Industry Report.