Marketing

Guinness sales up 71% here

The recovery of the on-trade following the pandemic Lockdowns was responsible for a significant amount of growth at Diageo in the year to the 30th of June 2022.
Guinness enjoyed a 32% rise in global sales.

Guinness enjoyed a 32% rise in global sales.

In its preliminary year-end results Diageo reported a 71% growth in organic net sales of Guinness in Ireland, driven by a surge in Guinness sales as the on-trade reopened in the second half of 2021. This contributed significantly to Guinness’s 32% rise in sales globally. Overall, organic volumes at Diageo Ireland were up 35%.

Diageo reported global net sales of £15.5 billion, up 21.4% on the previous year’s £12.7 billion figure, with Operating Profits of £4.4 million, up 26.3% organically.

“I am very pleased with our fiscal 22 results,” said Diageo Chief Executive Ivan Menezes, “We delivered double-digit organic net sales growth across all regions and we gained or held off-trade market share in over 85% of our total net sales value in measured markets.”

In a year of significant global supply chain disruption, Diageo enjoyed double-digit volume growth.

“We benefitted from the on-trade recovery, continued global premiumisation trends, with our super-premium-plus brands up 31% and from price increases across our regions.”

In Europe Diageo’s net sales were up 26%.

 

 

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