Marketing

New ‘Irish Whiskey Passport’ launched

IrishWhiskey360°, the tourism initiative of the Irish Whiskey Association, has launched a new 'Irish Whiskey Passport' as part of its continuing Summer campaign to encourage Irish staycationers to ‘Discover Ireland’s Whiskey Distilleries’.

 

The www.IrishWhiskey360.ie website contains details and maps on distilleries and regions to visit.

The www.IrishWhiskey360.ie website contains details and maps on distilleries and regions to visit.

Due to Covid-19 not all distilleries here have reopened to visitors yet but having been closed to visitors for well over a year many of Ireland’s whiskey distilleries have once again opened their doors.

These offer “a range of exciting and safe experiences” from self-guided tours to outdoor tastings and cocktail experiences.

The IrishWhiskey360° Passport represents a unique record of one’s journey through extraordinary Irish whiskey distilleries where visitors can collect stamps at every distillery on their journey.

Visitors who collect six stamps can become an IrishWhiskey360° Champion with special rewards (to be announced).

“Irish whiskey distilleries have developed a world-famous reputation as great places to visit – all offering unique experiences,” said the Head of the Irish Whiskey Association William Lavelle, “We hope the new IrishWhiskey360° Passport will encourage staycationers and future international tourists to explore Ireland’s diversity of distillery experiences.”

 

IrishWhiskey360°

IrishWhiskey360° is an industry-led platform to promote Irish whiskey tourism featuring 24 distilleries and brand homes with visitor experiences.

The www.IrishWhiskey360.ie website contains details and maps on distilleries and regions to visit.

The website also features seven new regional videos being promoted during the campaign on Discovering Ireland’s Whiskey Distilleries. The campaign will see digital advertising across the web and social media platforms along with additional print advertising.

Irish whiskey distilleries attracted over one million visitors in 2019 but that fell by 88% last year.

The IrishWhiskey360° Passport can be picked up at Irish Whiskey Association member distilleries around Ireland.

 

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