Carling, Ireland’s top standard lager, has launched a new easy-carry pint glass for the Irish market. The glass, designed to help pub-goers carry up to four pints back from the bar, will soon be available at selected pubs nationwide as we enter peak Summer season.
The new design, created in partnership with London-based design agency BrandOpus, incorporates vertical grooves, helping the glasses interlock together, while the embossed lettering creates a tactile grip.
The glasses are also designed to be wider at the top and thinner towards the middle to create a natural gap for the hands to wrap around the glass more easily. As well as the more ergonomic design, the glasses have a nucleated bottom – designed to keep pints fresher for longer.
“Our aim was to create the perfect glass for the perfect pint whilst responding to the needs of consumers,” said Liam Mangan, of Molson Coors’ Customer Marketing department, “We know pub-goers can feel uncomfortable leaving drinks on the bar because they can’t carry them all. We wanted to design something iconic which really brings people together. This’s why we created our new easy-carry glasses.”
Ryan McFarland, General Manager for the Island of Ireland at Molson Coors, added, “The launch of the new glassware range reflects our ongoing commitment to our on-trade customers. Consumer-facing innovations such as this will help reduce crowding and queuing time around the bar, improving overall sales during busy periods. Our aim is to simplify the drinking experience for our consumers while helping pub operators to improve profitability through driving sales revenue in bars and pubs. This is key as we approach the high point of the Summer season.”