Eamon Casey, author of the as-yet untitled book, states that the book is to be sponsored by Powers.
It symbolises the union between Powers and the LVA and looks at the stories and narratives of the licensed trade over the last 200 years, how it has evolved and how it has continually overcome challenges to reinvent itself from the perspective of both the Association and from a Powers point-of-view.
It looks too at recent years, those after the economic crash where the trade suffered so severely with many publicans losing their premises, where today’s trade has re-invented itself largely through a renaissance in Irish whiskey which has really taken off with many pubs doing their own bonded whiskies.
The Temple Bar pub in Dublin’s Temple Bar area, for example, has a number of brands at the moment as does the Palace Bar there.
Nearby, Marcus Houlihan in the Long Hall in South Great George’s Street has a special Powers Whiskey too, celebrating 250 years of the pub.
This has all helped regenerate a new interest in and awareness of pubs as the evidence is that the mistake in losing a generation of consumers – the disappearance of the ‘lost generation’ that publicans said were not coming into the licensed premises previously – will not be repeated.
The new generation are coming in again for craft whiskeys just as they are for craft beers and Eamonn’s book recounts it all.
The book is to be officially launched at the LVA members’ Summer Garden Party on 20th June.