On-trade

Morrison Hotel rebranded DoubleTree by Hilton

Hilton Worldwide has announced that it has signed a franchise agreement with Martinez Hotels & Resorts to bring its upscale DoubleTree by Hilton brand to Ireland via The Morrison Hotel, recently purchased by Russian billionaire Yelena Baturina.

Since opening its first European hotel in 2008, DoubleTree by Hilton has almost 60 properties now trading or under development across the region.

Hilton Worldwide currently operates four hotels in the Republic of Ireland, all located in Dublin. Its flagship Hilton Hotels & Resorts brand has a strong presence in and around the city with three hotels whilst the luxury Conrad Dublin completes the portfolio. 
The deal will see the 138-room hotel re-open as ‘The Morrison Dublin, a DoubleTree by Hilton Hotel’ in early February following an extensive €7 million refurbishment featuring a new interior design from Dublin-based Nikki O’Donnell Architects.  

Hilton Worldwide’s Senior Vice President for Development in Europe & Africa Patrick Fitzgibbon commented, “We’ve been eager to secure the right opportunity and believe we’ve found it in The Morrison. This deal is also indicative of a renewed buoyancy in the Irish hospitality market, visible both in the strong performance of our existing portfolio and the confidence of owners and developers to invest”.

The hotel will feature two restaurants and a bar. Events space totalling 410 square metres will be available with a range of capacities capable of hosting from two to 240 guests.

Recently-appointed General Manager Patrick Joyce will oversee the running of the hotel having joined from his previous position as General Manager of the Lyrath Estate Hotel in County Kilkenny. Patrick’s hospitality career spans more than 15 years with experience in the UK, Thailand and the Maldives. 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free