Molson Coors removes the rings
These brands will join the Franciscan Well range in Ireland in providing consumers with plastic-free packaging.
The move sees Molson Coors realise its target to of removing all single-use plastic from the packaging of its major brands by the end of April 2021 following the introduction of recyclable cardboard large-format multipacks in 2020.
Since 2019, the company has removed more than 700 tonnes of single-use plastic from its UK operations which also supply the Irish market.
“We believe we’ve a responsibility to champion sustainability in the brewing industry and removing single-use plastic from our packaging is one of the ways we’re meeting that responsibility as part of Our Imprint 2025 sustainability goals,” said Ryan McFarland, Regional Business Director for Western Europe at Molson Coors Beverage Company.
Removing the plastic rings follows a number of recent steps taken by the company to reduce its environmental impact. In March the firm began trialling low-carbon circular-economy glass beer bottles for its Staropramen brand.
The trial produced two million bottles, manufactured using biofuel and made entirely from cullet – recycled or waste glass. This method reduces the carbon impact of bottle production by up to 90%.
The company also recently announced that it has become the first major brewer in the UK to produce all of its beers and ciders using 100% renewable electricity.