On-trade

Madrí Excepcional brings the soul of Madrid to Dublin

The all-day event will celebrate Spanish culture with a Dublin twist from 2-5 November

Madrí Excepcional will be giving away a free pint on the opening night to the first 100 customers

Madrí Excepcional is bringing ‘El Alma de Madrid’ or the soul of Madrid to Tucker Reilly’s on Camden Street, Dublin. Commencing on  2-5 November, the all-day event will celebrate Spanish culture with a Dublin twist.  

As part of the celebrations, Madrí Excepcional is giving away a free pint on the first night to the first 100 customers that attend the event (18+), and entry is free.

The Dublin event is part of the brand’s ongoing city tour of Ireland and the UK and builds on recent successful activations in Cork and Belfast. 

Those attending the event will  be able to taste a Madrí Excepcional-inspired menu available exclusively at Tucker Reilly’s. Guests will also be treated with a live mural painting from graffiti artist Bonzai.

Sophie Mitchell, senior brand manager, Madrí Excepcional, said: “Madrí Excepcional was born through a collaboration with Molson Coors and La Sagra brewery, combining our brewing experience. We’re excited to bring this collaborative spirit to Dublin this month as we create a fusion of cultures at Madrí Excepcional x Tucker Reilly’s, with an exciting line up of musicians, artists and a limited-edition menu. We’re excited to showcase the very best of both cities, as we bring the soul of Madrid to Dublin.”

Justin Smith, Tucker Reilly’s, said: “Dublin is already such an exciting artistic city, so we can’t wait to see the soul of Madrid brought to life over the weekend.” 


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