Marketing

Mac Ivors Irish cider – Cider Champion

Armagh-based Mac Ivors cider collected a gold medal and the Champion Cider award at the industry’s ‘Oscars’ - a gala ceremony in the Guildhall, London, recently.

The family-owned and -run company became the first Irish cider producer to win a gold medal at this event for its Traditional Dry Cider (5.6% ABV).

Established in 1888, The International Brewing and Cider Awards are internationally regarded as amongst the most important and influential industry events.

“This endorsement will be immensely important to Mac Ivors Cider as we seek to expand our business in Europe and the US,” commented Greg Mac Neice, Director and Cidermaker at Mac Ivors, based at Ardress, Portadown, “It also signals that Northern Ireland is fast becoming a significant producer of the finest quality cider.”

Close to 1,000 beers and ciders were judged at Burton-upon-Trent earlier this year.

Mac Ivors Cider was launched in 2012 by longstanding Northern Irish apple processor MacNeice Fruit. The range includes two bottled ciders – Mac Ivors Medium (4.5%) and Mac Ivors Traditional Dry (5.6%). Both are produced in 500ml bottles but the Medium Cider is also produced in draught format.

The ciders are made from 100% cold-pressed apple juice with up to 12 different varieties of apples being used and slowly fermented for a natural fruit flavour.

Mac Ivors sells its ciders in the UK, the Republic of Ireland, Finland and Germany.

 

 

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