Marketing On-trade

LVA Diploma in Bar and Food Management – enrolling

The Licensed Vintners Association is now enrolling for the next intake of its LVA Diploma in Bar and Food Management.



Aimed at publicans and pub management the course covers a wide range of topics specifically geared towards professional public personnel.

A limited number of places are available on the course, with 70 participants from LVA member pubs taking part in the course annually – 35 in the junior stream and 35 in the senior stream.

It’s anticipated that the Diploma will be fully-booked in a matter of weeks. Last year’s course was heavily oversubscribed.

The course begins in September, running over two terms of 10 weeks. The first will run from early September to mid-November and the second term lasts from mid-January 2020 to the beginning of April.

The syllabus has been specifically built around the needs of modern pubs, covering topics such as Human Resource Management, Occupational Health and Safety, Operations Management, Customer Care and Communication, Food and Beverage Management, Hospitality Law and Insurance, Performance Management and Fraud Prevention.

“This Diploma was initially set up to fill a gap in the industry,” said Course Director Gillian Knight, “However such has been the level of interest we’ve received it seems clear that the Dublin trade has been crying out for a qualification of this nature. We’re receiving enquiries from all levels of the industry – from senior publicans to recently-appointed middle management.”

The content has been specifically and deliberately chosen to address the most pressing and ongoing issues of interest to Dublin pubs covering everything from human resource issues like recruitment and handling staff grievances to more commercial aspects like upselling and tracking key performance indicators.

“Our graduates can see the obvious benefits as they’ve all the information they need at their fingertips,” concluded Gillian Knight, “That helps them avoid paying for expensive outside consultants when they have particular issues to handle and ultimately run better businesses.”

Further information on the course is available at




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