Marketing

Love All for Roger Federer as Moet’s new Brand Ambassador

Moët & Chandon has appointed 17-times Grand Slam Champion and global tennis icon Roger Federer as the House’s new Brand Ambassador.

In his new role, Roger takes centre court in the House’s upcoming advertising campaign to be revealed next March.
“It’s more than just an honour to be Moët & Chandon’s Brand Ambassador” he enthused, “it’s an invitation to be part of a very glamorous tradition. 

“Moët & Chandon has always been the champagne of international trendsetters and I’m proud to be part of a brand that’s as dedicated to the pursuit of excellence as I have been throughout my career.”

President and Chief Executive of Moët & Chandon Stéphane Baschiera declared, “Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history. As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we’re extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.”

An active sponsor of major international tournaments, the House is the official champagne of – among others – the ATP World Tour and ATP World Tour Finals, the French Open, the Shanghai Masters and the US Open.

The reveal video unveiling Roger Federer as the new Moët & Chandon Ambassador is on www.moet.com with an exclusive track signed by Bob Sinclar, the world’s most famous music generator.
Roger Federer’s own words on this new partnership can be found on www.youtube.com/moet.

Game, match and set to be Moet’s new Brand Ambassador – Roger Federer.

Game, match and set to be Moet’s new Brand Ambassador – Roger Federer.

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