Off-trade

Level 5 to boost alcohol growth predicts Nielsen

Alcohol continued to be the greatest contributor to Fast Moving Consumer Goods market growth in the week ending the 18th of October according to Nielsen's Total Score Scantrack Read.
Nielsen predicts that although growth slowed when the pubs and restaurants reopened, "Level 5 restrictions will likely result in a boost in growth".

Nielsen predicts that although growth slowed when the pubs and restaurants reopened, “Level 5 restrictions will likely result in a boost in growth”.

 Nielsen predicts that although growth slowed when the pubs and restaurants reopened, “Level 5 restrictions will likely result in a boost in growth”.

While beer remains the nation’s favourite drink, between the week ending March the 15th and the week ending October the 18th some €2 million a day has been spent on wine in Lockdown – that’s a spend of €1,500 a minute.

In the 52 weeks to the 18th of October Nielsen put the value of beer sales at €845 million, that of wine at €732 million and that of spirits at €434 million MAT.

 

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