Kirker Greer wins Spirits Business Award
Belfast-based Drinksology Kirker Greer is celebrating after its e-commerce platform Spiritly was named ‘Spirits Retailer of the Year – E-Commerce’ at The Spirits Business Awards 2025.
Spiritly is a bespoke spirits and wine platform that operates across three core pillars: direct-to-consumer, business-to-business, and Spiritly Partners, a growing service offering that provides integrated solutions for brand owners, retailers, and wholesalers
The awards ceremony, held at The Underglobe Theatre in London, brought together leading figures from across the global drinks industry to recognise creativity, commitment, and excellence.
Representing Spiritly on the night were Ryan McFarland, chief commercial and strategy officer at Drinksology Kirker Greer, and Andrew Buchanan, customer experience director.
Spiritly is a bespoke spirits and wine platform that operates across three core pillars: direct-to-consumer, business-to-business, and Spiritly Partners, a growing service offering that provides integrated solutions for brand owners, retailers, and wholesalers.
From fulfilment and customer service to education and packaging, Spiritly blends data-driven insight with robust operational infrastructure to deliver best-in-class experiences at every stage of the consumer journey.
Its rapid growth is strengthened by Drinksology Kirker Greer’s 360° approach to the drinks industry.
As brand builders, distributors, omni-channel specialists, and a creative studio under one roof, the wider business equips Spiritly with an unmatched perspective and practical expertise.
Reflecting on the win, Ryan McFarland said, “This award means a lot to us.
“It recognises the journey we’ve been on to make discovering and enjoying great drinks online easier, faster, and more inspiring.
“As one of Europe’s fastest-growing B Corp certified DTC drinks retailers, we’re building a platform shaped around our customers, from curated collections and cocktail ideas to fast delivery and great service.
“Huge thanks to our team, partners, and customers for helping make this happen.
“And a special thank you to The Spirits Business for an unforgettable evening – congratulations to all the winners.
“Your creativity and drive are shaping the future of the spirits industry, and we’re proud to be part of it.”
Spiritly’s recognition comes at a time of strong momentum for the Belfast-headquartered Drinksology Kirker Greer, which continues to expand its portfolio and strengthen its position as one of the world’s most ambitious drinks businesses.
The award not only highlights the team’s dedication to elevating the online drinks experience but also underscores the company’s growing influence across the global marketplace.
Launched in 2019, The Spirits Business Awards have become one of the most respected accolades in the industry, celebrating excellence across retail, marketing, sustainability, tourism, products, and people.
This year’s event was the largest to date, showcasing the innovation and dynamism of the global spirits community.
For Drinksology Kirker Greer and Spiritly, the win marks an important milestone and a proud moment for the Belfast drinks industry on the international stage.
