The product is set to establish a new subcategory to rival traditional Summer wine and spritz drinks, claims the company.
Made with vodka, Ketel One Botanical has a lower ABV of 30% with no artificial flavours and contains only 82 calories per serve. Ketel One Botanical comes in three variants in illustrated, botanical-inspired bottles: Peach & Orange Blossom for those who enjoy lush, juicy white peaches and bold notes of fragrant orange blossoms; Cucumber & Mint for those who appreciate crisp cucumbers and light tones of fresh garden mint and Grapefruit & Rose for those who seek zesty, mouth-watering grapefruit and the refined elegance of rose petals.
Its signature serve uses soda water for a Ketel One Botanical Spritz.
“As it becomes clear that consumers want better drinking options – better for them and better for their community – Ketel One Botanical and the Ketel One Spritz offer a thoughtful choice for consumers looking for something new from their Summer serve,” said Bob Nolet, eleventh generation master distiller at the Nolet Distillery, “It’s the perfect alternative for those after-work gin and tonic moments and a great addition to low ABV cocktail menus.”