Marketing

 Jameson’s highest-ever H1 volume

Sales of Jameson Irish whiskey hit their highest-ever half-yearly volume at 5.8 million cases (up 22%) in the first six months of Irish Distillers' present financial year to December the 31st 2021.
“In the first half of the financial year we saw the world begin to cautiously return to pre-pandemic activities with the return of international travel, social engagements and in-person events in some markets," said Irish Distillers Chairman and Chief Executive Conor McQuaid.

“In the first half of the financial year we saw the world begin to cautiously return to pre-pandemic activities with the return of international travel, social engagements and in-person events in some markets,” said Irish Distillers Chairman and Chief Executive Conor McQuaid.

Irish Distillers announced the results for the first half of its financial year (ending the 31st of December 2021) this morning, stating that in the six months to the end of December 2021, Jameson recorded volume growth in key markets such as the US (up 8%) to over 2 million cases for the third year in a row, the UK (up 16%) and South Africa (up 41%).

Within the broader Jameson family, Jameson Black Barrel recorded growth of 35% globally versus the same period last year, successfully capitalising on the growing consumer trend towards more premium brands.

In Ireland, both Jameson and Irish Distillers’ prestige portfolio of whiskeys enjoyed a strong performance with Jameson recording 13% volume growth compared to the same period here last year.

“In the first half of the financial year we saw the world begin to cautiously return to pre-pandemic activities with the return of international travel, social engagements and in-person events in some markets,” said Irish Distillers Chairman and Chief Executive Conor McQuaid, “This improving situation supported the growth of our full portfolio of Irish whiskeys led by Jameson.

“Jameson is in growth in all key regions around the world, demonstrating the ever-increasing affinity for the brand on a global level. New generations of consumers and changing lifestyles are boosting this growth and we’ll continue to ignite, or in many cases re-ignite, a passion for Irish whiskey in markets around the world.

“We fully recognise the difficulties our on-trade partners have faced recently,” he continued, “However, as the public health situation improves, we look forward to supporting them as they hopefully return to a more normalised and sustained operating environment.”

Irish Distillers’ parent company Pernod Ricard recorded a “record-breaking” H1 with sales of just under €6 billion, representing organic growth of 17% (20% reported). This was 13% up versus pre-Covid while the Profit from Recurring Operations saw growth of around €2 billion, up 22% (25% reported) or up 20% versus pre-Covid.

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