Its results show the impact of Covid-19 and the resulting uncertainty in markets in the latter half of the financial year, but they also demonstrate Jameson’s resilience globally, which experienced only a small decline in “value growth” of 1%, as Covid-19 restrictions suppressed growth in the second half of its financial year.
Despite this, solid growth was recorded in key markets including South Africa and Russia (both up 1%), the UK (up 9%), Australia (up 17%) and Germany (up 30%).
Jameson continued to attract new consumers in key emerging markets with double- or triple-digit growth achieved in Nigeria (up 163%), China (up 48%), India (up 25%) and Japan (up 16%). Within the broader Jameson family, Jameson Black Barrel posted impressive growth of 16% globally.
“We had a very strong start to the financial year, with sales of Jameson Irish whiskey growing by 9% in the first half of the year,” commented the Chairman and Chief Executive of Irish Distillers Conor McQuaid, “The brand had its busiest December ever, selling 940,000 cases globally. But like many others around the world, the Covid-19 pandemic has impacted our business. We saw growth slow in some markets – and in cases like global travel retail, come to a relative halt in the second half of the year. However, despite that, Jameson achieved growth in over 50 markets.
“Growth across our super premium whiskeys was led by Redbreast (up 14%) and Midleton (up 15%). Interest in our single pot still range has been growing year-on-year, with our portfolio leading the way in establishing the category with knowledgeable whiskey-drinkers globally.
“The growth in the Ready-To-Drink category shows the direction of consumer trends – the desire for innovation and convenience,” he added.
“There is no doubt that this is a challenging business environment, however we know from history that the Irish whiskey industry has proven itself to be very resilient. Having experienced a remarkable decade of export-led growth, we remain confident in Jameson’s ability to bounce back and continue its growth trajectory,” he concluded.