Marketing

Jameson introducing Black Barrel Proof

Hot on the heels of its recent ‘Best Irish Whiskey’ trophy at the 2021 International Spirits Challenge, Jameson is launching a 50% ABV limited edition of its triple-distilled Black Barrel whiskey this Christmas.
Jameson is launching a 50% ABV limited edition of its triple-distilled Black Barrel whiskey this Christmas - best served in a cocktail or maybe over ice.

Jameson is launching a 50% ABV limited edition of its triple-distilled Black Barrel whiskey this Christmas – best served in a cocktail or maybe over ice.

Made from pot still and grain whiskey matured in a combination of American Oak, Sherry casks and double-charred ex-Bourbon barrels to give an even deeper flavour experience, uniquely, this expression will be bottled at 50% ABV without chill filtration. The result? A rich, smooth expression that showcases the benefit that the tradition of barrel-charring can add to Irish whiskey to create a totally new experience for Irish whiskey enthusiasts.

“Jameson Black Barrel is a triple-distilled blend of our small batch grain and traditional single pot still Irish whiskey and boasts a robust spiciness, with flavours of butterscotch and fudge,” explains Irish Distillers’ Master Distiller Kevin O’Gorman, “Paying tribute to the cooper’s skill, maturing a portion of our whiskey in double-charred barrels brings out sweet and spicy characteristics in abundance as it penetrates deeper into the charred Oak.”

Set to appeal to whiskey fans seeking to explore a more intense flavour experience this Christmas, the limited-edition release will be available online at JamesonWhiskey.com and outlets in Ireland and at Dublin Airport from early November.

 

@JamesonWhiskey

#BlackBarrelProof

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