Jameson Distillery Bow St’s Worldwide win

Irish Distillers’ Jameson Distillery Bow St was named the World’s Leading Distillery Tour at the World Travel Awards Gala Ceremony in Lisbon over the weekend.

The finalist list included Macallan, Hennessy, Jack Daniels and Jose Cuervo. The win follows the announcement of Jameson Distillery Bow Street as ‘Europe’s Leading Distillery Tour 2018’ at the European Travel Awards in last July.

“We embarked upon an ambitious renovation project in late 2016 and since we reopened the doors to Bow St in March of 2017, the new-look Jameson Distillery experience has fast become the must-visit whiskey destination in the world,” commented the Managing Director of Jameson Brand Homes and Education at Irish Distillers Greg Hughes.

Jameson Distillery Bow St reopened in March 2017 following an €11 million refurbishment, with visitor numbers topping more than 350,000 in the first year, making it the most-visited whiskey experience in the world. Bow St draws on brand immersion and theatre to complement the iconic 230-year-old Dublin distillery, creating a living active space that engages guests in multi-sensorial experiences.

The World Travel Awards were established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. The 25th World Travel Awards Grand Final Gala Ceremony 2018 took place at Lisbon’s historic Pátio da Galé on Saturday. The evening marked the climax of the WTA Grand Tour 2018 – an annual search for the finest travel and tourism organisations in the world, featuring the winners of WTA’s six regional ceremonies going head-to-head for the coveted World titles.

The new-look Jameson Distillery Bow St offers a range of interactive, fun and immersive experiences including the flagship distillery tour, a premium whiskey-tasting experience, whiskey blending and cocktail-making masterclasses – along with the opportunity to draw and taste whiskey straight from a cask.


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