Marketing

Jägermeister to unveil Manifest

For the first time in its history Mast-Jägermeister SE, maker of the most successful herbal liqueur on the market in Jägermeister, is to unveil a Super-Premium line extension, Jägermeister Manifest.

The first-ever herbal liqueur in the Super-Premium category will be available in Ireland next month in high-end bars, restaurants, hotels, and clubs. It’ll also be sold in certain duty-free shops.

According to the Chairman of the Executive Board of Mast-Jägermeister SE Michael Volke only 60,000 bottles can be produced in the first year.  

“We’re targeting an exclusive group of consumers who share our appreciation for the unique tastemakers who set new trends and who can truly savour the experience of a Super-Premium herbal liqueur,” he says.

The new clear glass bottle features a hand-applied Jägermeister emblem that underscores the tawny copper colour of the Super-Premium liqueur.

“With Manifest, Jägermeister once again stands out for daring to be different and having the courage to rewrite the rules,” claims Michael Volke, “The new product’s essence is best captured in the attitude it conveys. This new product makes us the world’s first spirits manufacturer to define the Super-Premium category in the herbal liqueur segment.

Henning Madea, Head of Global Innovation & Design and one of the leads in developing Jägermeister Manifest, explains, “Manifest is the proclamation of our brand story, our mind-set, our attitude, our statement of intent. Brought to life through a product”.

Dr Berndt Finke, Head of Raw Materials and Manufacturing, emphasises, “Our master distillers have used the utmost diligence and their wealth of experience to refine our strictly-guarded Jägermeister recipe and enhance the production process”.

Manifest is a full-bodied, robust blend of flavours. The elaborately-crafted extraction of more than 56 botanicals, the two-fold maturation process in small and large oak casks for more than 12 months and a higher alcohol content (ABV 38%) come together to create a nuanced composition.

Members of the Hubertus Circle, an international network of bartenders, conducted the first blind tastings and their reactions were overwhelmingly positive.

“Jägermeister’s master distillers have created a highly unique and captivating composition that is bound to resonate with connoisseurs,” states Nils Boese, Global Brand Ambassador for Jägermeister and a leading Hubertus Circle member.

Jägermeister Manifest is served as a chilled shot in a custom tumbler.

 

For more information, please visit https://www.jagermeister.com/en/manifest

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