On-trade

Jägermeister launches 3rd x Berlin Scholarship

Jägermeister is once again looking for three motivated ‘rookie’ bartenders between 21 and 35 who’re willing to push forward their career and seek three months of adventure in Berlin.

 

Applicants for the  third round of the international ‘Jägermeister Scholarship x Berlin Edition’ have until April 5th to apply online and Jägermeister distributor Barry & Fitzwilliam would like to reach out to the bartenders of Ireland to give them the chance to experience an amazing time in Berlin.

Those interested can apply for this year’s round that will see three rookie bartenders win through to a working stay the German capital from September ‘till November.

Moving to Berlin for three months, working and learning in one of the best bars in town, discovering one of the most exciting cities in the world with two fellow scholars and becoming part of its thrilling nightlife – this dream will become reality for three young people this year again after two previous rounds in 2018 and 2019.

Barmaids and bartenders from the 18 Hubertus Circle member countries* – Jägermeister’s international bartending network – can now apply for the ‘Jägermeister Scholarship x Berlin Edition’.

Core of the scholarship is the participation in one of the most renowned Berlin bars for three months. This is where the scholars develop their skills, collect inspiration and experiences and learn from their mentors.

The supporting program will see the scholars visit Wolfenbüttel, the home of Jägermeister, take part in different workshops about spirits and contribute to industry events like the Bar Convent Berlin, one of the most important trade shows in the spirits industry.

Furthermore, other activities and events have also been planned to make the scholars’ stay unforgettable. They’ll live together in a fully-furnished apartment in one of Berlin’s most popular areas with all costs related to their stay in Berlin covered by Jägermeister and they’ll be supported by Jägermeister in relation to all questions of organisation and stay.

The experiences of former scholars from the last two years show just how much the Jägermeister Scholarship has changed their lives:

Ella Lappalainen from Finland, for example, who’d been a scholar during the first year of the international version, even moved to Berlin last year to work in the bar at which she’d spent her scholarship.

And last year’s three scholars, Pia Köfler from Austria, Josue Gonzalez from the US and Daniel Zigmund from Slovakia, draw a positive balance as well.

“I cannot even describe what an incredible experience this was for me,” said Pia, “I can recommend the Jägermeister Scholarship to every young bartender who wants to follow his passion and learn.”

Josue Gonzales added, “The three months here have just completely blown my mind. If you’re looking to go somewhere new, learn something totally different, bartend in one of the coolest places on earth – apply now!”

Nina Eggeling, Global Experiential Marketing Manager at Jägermeister, sums up the Jägermeister Scholarship x Berlin Edition’ experience, stating, “Jägermeister offers the Scholarship to support the youngsters in the bar world and to offer them a real German life experience. It’s not about us, it’s about them. We want them to grow, to learn and to experience different bar cultures. And Berlin is a very special one.”

Applicants should apply via the following link.

 

 

*The Hubertus Circle is an international network of bartenders, initiated by Jägermeister. Since its foundation in 2011, it has grown into a strong community. Members hail from all over the world and support each other, work together and learn from one another. At regular meetings, workshops, events, and excursions, they swap ideas and learn to use new tools and skills, as well as meeting new and old friends. The Hubertus Circle currently has active communities in Norway, Finland, Sweden, Denmark, Austria, Switzerland, Slovakia, the Czech Republic, Ireland, the US, the Netherlands, Spain, the UK, France, South Africa, Russia, Australia and Germany. Residence in one of these countries is a prerequisite for participation in the ‘Jägermeister Scholarship × Berlin Edition’ membership in the Hubertus Circle is not.

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