Marketing

Irish drinks exports valued at €1.62 billion

Renowned for the quality and rich heritage of our drinks brands, this St Patrick’s Day Drinks Ireland is highlighting their global reach, which is a pivotal part of Ireland’s famous food and drinks offering.

 

Asia is also a promising market that exporters will be targeting in the years ahead. Total drinks exports to the region grew by almost 40% in 2021 to reach €38 million.

Asia is also a promising market that exporters will be targeting in the years ahead. Total drinks exports to the region grew by almost 40% in 2021 to reach €38 million.

The total value of Irish drinks exports increased by 19% in 2021 to €1.62 billion according to Bord Bia’s latest data. While heavily impacted by Covid-19 – and particularly the global closure of the on-trade – exports remained resilient and producers are now focused on recovery and further growth.

The rich history and heritage of our drinks brands helps support the positioning of Ireland positively in our key export markets.

The strong connections between the US and Ireland are evident, as this is the top destination, accounting for over half of our drinks exports. The UK is also an important market, as well as countries in the EU and the Global Travel Retail trade sector.

Irish whiskey exports were valued at €855 million and grew by 25% in 2021.

Irish Cream Liqueur exports also demonstrated significant recovery last year, up 19% and valued at €367 million. Also in the spirits category, gin recorded growth of 38% (albeit from a lower base).

Beer exports were down by 3% last year due to the closure of the on-trade channel but were still valued at €246 million.

The top export destinations for Irish beer are the UK, the US and France.

The UK, the US and Australia are the most popular export markets for our cider. Drinks Ireland estimates that cider exports from Ireland increased by 33% between 2020 and 2021, from €58 million to €77 million.

 

Emerging markets

There are also a number of emerging markets for Irish drinks exports. Africa remains a promising region, with shipments more than doubling in 2021 to reach a value of €53 million.

Asia is also a promising market that exporters will be targeting in the years ahead. Total drinks exports to the region grew by almost 40% in 2021 to reach €38 million.

“Irish drinks producers take great pride in creating quality products that are renowned the world over,” said Drinks Ireland Director Patricia Callan, “These products are often the first touchpoint people in foreign countries have with Ireland and many of our Irish brands are rich with history and heritage. Overseas visitors who enjoy one of our drinks products at home may wish to learn more about this when they take a trip here and go to drinks-related visitor centres or indeed a local Irish pub.

“It was promising to see exports recover last year, with stronger prospects for the year ahead.”

 

 

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