The new release pays homage to the historic links to gin in County Cork and underlines the company’s commitment to experimentation and innovation.
Bringing together the experience and expertise of Midleton’s Masters and Apprentices, the gin results from an exploration into historic gin recipes from 1798 which have been preserved at Midleton Distillery and months of research into how botanicals work together to create unique flavours in gin.
Overseen by Master Distiller Brian Nation and Apprentice Distiller Henry Donnelly, the gin has been distilled in ‘Mickey’s Belly’, Ireland’s oldest gin still first commissioned in 1958.
It’s bottled at 43% ABV and is available in Ireland and Global Travel Retail at the RRP of €50 per 70cl bottle, ahead of a wider release in global markets from July.
Max Crockett – father of Master Distiller Emeritus Barry Crockett – created the first commercially-produced gin in Ireland, Cork Dry Gin.
The Method And Madness series, first unveiled in February 2017, aims to harness the creativity of Midleton’s whiskey masters through the fresh talent of its apprentices.
Taking inspiration from the famous Shakespearean quote, ‘Though this be madness, yet there is method in ’t’, Method And Madness is designed to reflect a next generation Irish spirit brand with a measure of curiosity and intrigue (Madness), while honouring the tradition and expertise grounded in the generations of expertise at the Midleton Distillery (Method).