Launched six years ago, sales of Hop House 13 have fallen away in the UK during the pandemic.
Part of the ‘Brewers Project’ at St James’s Gate, the brand gained 3% of the total beer market within a short period of time, eventually becoming one of the top-selling beer brands in the UK.
However with Hop House 13 volumes down 12.5% and values down 8.7% there during the course of Lockdown while the Guinness brand witnessed a 35% rise in value, the brewer took the strategic decision “to prioritise the main Guinness trademark in Great Britain”.
According to a statement from Diageo Ireland, Hop House 13 is one of the most successful beer innovations in Ireland of the past six years.
It stated, “Customers can be reassured that it will continue to be available across take-home trade outlets in Ireland and when pubs reopen, customers can once again enjoy this crisp and full-flavoured lager on draught.”