Marketing

Heineken to produce 1m ‘future bottles’ following design competition

Rodolfo Kusulas of Mexico and Lee Dunford from Sydney connected online to create the winning bottle in Heineken's Limited Edition Future Bottle Design Challenge which it promoted via a global Facebook competition.

Their winning design can be seen here.
Heineken will produce a million of the winning ‘Heineken future bottles’ by the end of this year to mark the brand’s 140th Anniversary and the winning pair’s names, will appear on the exclusive gift-pack Heineken bottles.

The contest kicked off last December, when, to celebrate Heineken’s 140th Anniversary, Heineken Netherlands asked designers to submit ideas for a limited edition bottle — with a twist. “Your design is only one half of the finished bottle” stated Heineken nv, “so you need to ‘connect’ with another designer in the gallery to create a complete entry”.
Heineken’s Global Head of Design Mark van Iterson commented, “Through a pioneering design process using digital space to unite creative talent from all around the world, Lee and Rodolfo have created a premium visual concept that summarises how our world communicates through time.
“The way the design shifts the continents to create one world, in combination with the Heineken star as a planet in the centre of a galaxy unites two strong perspectives on a similar idea – the collaboration through the visual language of the design was obvious.”

The contest saw 30,000 entries from 100 countries, while the winner was selected from three pairs of final designs by judges Evan Orensten – Co-Founder and Executive Editor of Cool Hunting, Mark Dytham, Co-Founder of global creative network PechaKucha and Mark van Iterson.

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