Marketing

Heineken on tap at Volvo Ocean Race in Galway

Heineken Ireland has won pouring rights to the Volvo Ocean Race in Gialway from the 30th June to the 8th July 2012.

Starting last October in Alicante, the fleet races south along the African coast to Cape Town and into the Indian Ocean heading for Abu Dhabi, before bearing east to Sanya (China) and on to city of the sails, Auckland (New Zealand). The route to Itajaí (Brazil) will see the fleet round Cape Horn, every sailor’s ‘Everest’. Next stop is Miami followed by a sprint across the Atlantic to Lisbon (Portugal) through the Bay of Biscay to Lorient (France) before the Grand Finale in Galway.

The Grand Finale in Galway is expected to attract over 1.5 million visitors, 200,000 people per day for each of the eight days this July as the race concludes with an In-Port Race and Pro-Am Race as well as the Prize-Giving Ceremony. 

The Volvo Ocean Race is billed as an exceptional test of sailing prowess and human endeavour. Battling monstrous seas and howling winds while living in Spartan conditions, it represents Life at the Extreme.  TV audiences will be in excess of 1.3 billion, with print media exceeding 1.6 billion and a radio audience of over 1.1 billion.

“The Volvo Ocean Race is the largest and one of the most thrilling sporting events to happen in Ireland next year,” stated Heineken Ireland’s Managing Director David Forde, “Heineken looks forward to being central to people’s enjoyment of the Volvo Ocean Race Village, the hub of the festivities for the final and most exciting leg of the race”.

Including this event, Heineken Ireland has won pouring rights to some of the Ireland’s biggest sporting and music events.

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free