Heineken Ireland scoops 10 gongs
Heineken Ireland took home a total of 10 gongs at the recent annual Media Awards night.
Cider brand Orchard Thieves took the Grand Prix award plus two Golds and one Silver. Not to be outdone, Heineken Lager bagged a total of six awards, five of which were for the Heineken Rugby World Cup and one for Heineken Sound Atlas.
The awards haul results from a concerted effort from Heineken Ireland to step-up its marketing game using new initiatives to deliver growth within the portfolio. Heineken Ireland has centred its business around a new five-year consumer-centric vision with innovation at its core.
Full List of Rewards and Categories
- Grand Prix – Orchard Thieves
- Best Collaboration between Agency and Media Owner (OOH) – Orchard Thieves and Kinetic – Gold
- Creativity in Media – Orchard Thieves – Gold
- Best Use of Interactive/Digital Media – Orchard Thieves – Silver
- Best Collaboration between Agency and Media Owner (Multi-media) – Heineken Rugby World Cup and TV3 – Gold
- Creative Direction/Execution by a Media Owner – Heineken Sound Atlas & Media Central – Gold
- Best Use of Media (Medium/Large) – Heineken Rugby World Cup – Silver
- Best Sales Initiative (RoI/NI) – Heineken Media Immersion Planning Process – Silver
- Best Collaboration between Agency and Media Owner (Broadcast) – Heineken and TV3 Rugby World Cup “The Sin Bin” – Bronze
- Best Collaboration between Agency and Media Owner (Broadcast) – Heineken and Communicorp One – Off The Ball – Bronze
www.Heineken.com/IE /www.DenofThieves.ie
