Marketing

Heineken Ireland – Brewing a Better Future

Hydrocarbon coolers currently being introduced into the drinks trade by Heineken Ireland will generate a reduction of 35 per cent in energy demand in customer outlets.

The coolers are part of Heineken Ireland’s ‘green drive’, outlined in its recent booklet Brewing a Better Future which reports on Heineken Ireland’s progress in achieving sustainability. As part of this drive, 100 per cent of all fridges acquired by Heineken Ireland in 2011 are based on ‘green’ technology.

Other recent achievements include a recycling rate of 100 per cent in all sales into the pub trade and a reduction in its waste to landfill in 2011 of 21 per cent compared to 2010 levels.

The company’s vehicle policy too has been updated so that all fleet vehicles are of diesel format and green parameters have become an integral part of the tendering process for all freight/distribution contracts.

Brewing A Better Future (from left): Heineken Ireland's Corporate Relations Manager Declan Farmer, Heineken Ireland's Managing Director David Forde, the Lord Mayor of Cork Cllr John Buttimer and Heineken's Managerfor Global Sustainable Development Vera Zandbergen  launching the Heineken sustainability report 2011.

Brewing A Better Future (from left): Heineken Ireland’s Corporate Relations Manager Declan Farmer, Heineken Ireland’s Managing Director David Forde, the Lord Mayor of Cork Cllr John Buttimer and Heineken’s Managerfor Global Sustainable Development Vera Zandbergen launching the Heineken sustainability report 2011.

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