Heineken Cup top outdoor spender in April

Heineken Ireland was the top spender in the alcohol category in April on outdoor for its Heineken Cup, spending €224,774 at ratecard according to the PML Group, with Budweiser Beer coming second spending €214,585.

Corona Light made third place with a spend of €173,163 while Absolut spent €151,689 to come fourth.

Fifth place went to Diageo for its Pre-Mixed range spending €91,898.

This was followed by Coors Light on €80,746, Smithwick’s Pale Ale on €78,178, Guinness Draught on €74,895, Heineken Lager on €69,433 and Guinness Mid-Strength in 10th position on €69,149.

Heineken, one of the sponsors of the Irish Open, is to extend its involvement until 2014. Its sponsorship began in 2010 and this year’s event is being played at Royal Portrush Golf Club from 28th June to 1st July.

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