Marketing

Happy Christmas card from Guinness

Guinness is transforming beermats into postcards to deliver Festive greetings to friends and family from pubs across the country at home and abroad this Christmas with the help of An Post.

 

Across a selection of pubs Guinness and An Post have rolled out special-edition Guinness ‘post boxes’ meaning consumers don’t even need to leave the comfort of their local pub to post their holiday cheer.

Across a selection of pubs Guinness and An Post have rolled out special-edition Guinness ‘post boxes’ meaning consumers don’t even need to leave the comfort of their local pub to post their holiday cheer.

 

This year pub-goers have the opportunity to share their Festive greetings from over 100 participating pubs across the country.

On purchasing a pint of Guinness in a participating pub they receive a complimentary postcard to connect with friends and family across the world. For every postcard sent Guinness makes a donation to Alone, supporting its work in ensuring older people are not left isolated and lonely this Christmas.

Furthermore, across a selection of pubs Guinness and An Post have rolled out special-edition Guinness ‘post boxes’ meaning consumers don’t even need to leave the comfort of their local pub to post their holiday cheer.

Participating pubs include O’Connell’s in County Galway, Toners and Bonobo in Dublin, Left Bank County Kilkenny and the iconic J O’Connell’s pub in County Meath, the pub that features in the Guinness White Christmas TV ad.

“The pub and the post office are part of the community in Ireland – especially at this time of year,” said Alan McAleenan of Guinness, speaking at the announcement, “Christmas is all about connecting with friends and family so we were delighted to work with An Post and Alone to turn our Guinness beermats into Christmas cards to help consumers connect with friends and loved ones, at home and abroad”.

 

 

 

 

 

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