Marketing

Guinness Storehouse wins top award

In another boost for the Irish tourism industry, the Guinness Storehouse has been named ‘Europe’s leading tourist attraction’ in the World Travel Awards held at the European Gala Ceremony in Forte Village, Sardinia.

The event was attended by hundreds of tourism and hospitality leaders from across the world.

Decided by an open vote, the award was presented to the Guinness Storehouse ahead of some of Europe’s most historic and recognizable attractions including the Acropolis in Athens, England’s Buckingham Palace, Spain’s La Sagrada Familia, Ribeira do Porto in Portugal, the Roman Colosseum and the Eiffel Tower in France.

Ireland’s top tourist spot, now in its 22nd year, won the largest public vote.

“Today is a very proud day for the Guinness Storehouse team,” commented the Guinness Storehouse’s Managing Director Paul Carty, “We were honoured to have been shortlisted amongst such iconic attractions but to be voted by the public as ‘Europe’s leading tourist attraction’ goes beyond anything we could have imagined. We wish to claim this as a victory for Irish tourism. One in every two holidaymakers to Dublin visits the Guinness Storehouse and we’re very aware and very proud of our position at the front line of the warm Irish welcome. This award is a great acknowledgement of the team’s dedication to providing an unforgettable, world-class visitor experience.”

Chris Frost of the World Travel Awards added, For 22 years the World Travel Awards have been recognising the very best consumer experiences across the globe; from hotels, and resorts, to airlines and destinations. This year some of the most fantastic attractions in Europe were shortlisted. The Guinness Storehouse is one of these. To win this category is a real achievement and a testimony to the Guinness Storehouse as a global brand.”

As Europe’s leading tourist attraction, The Guinness Storehouse is now put forward for the World Travel Awards Grand Final where it’s in the running to be named as the world’s leading tourist attraction. Other attractions in the running will be announced in the coming weeks as regional ceremonies take place.

Since opening its doors in 2000, the Guinness Storehouse, which employs around 150 people, has welcomed in excess of 13 million visitors of which 92% are international.

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