The Six Nations regularly attracts record TV and online audiences in the UK, France, Ireland, Italy and indeed all over the world.
The new partnership cements Guinness’s brand position as one of the game’s biggest supporters and the six-year deal considerably strengthens Guinness’s commitment to rugby, adding to an already extensive portfolio that includes the Guinness Pro14 and partnerships with the four Home Unions and leading European clubs Leinster and Munster.
Guinness has sponsored the Guinness Pro14 since 2014 and confirmed in 2016 it would remain as title sponsor until 2020.
Guinness has also been the official beer of Irish, English, Welsh and Scottish rugby as well as being partner to Leinster and Munster rugby teams. The brand also sponsors the Guinness Series Irish Rugby Autumn Internationals.