On-trade

Guinness fans raise a glass for Arthur’s Day

Guinness fans enjoyed plenty of live music in cities around the country for Arthur's Day

Millions of people from around the globe came together on 22 September to celebrate the life and legacy of Arthur Guinness by raising a toast in honour of the man who gave Guinness to the world. A host of top international acts descended on the pubs and clubs of Dublin, Cork, Limerick and Belfast for the festivities.

Now in its third year, the day was marked in 40 countries around the world including Italy, Germany, Spain, Malaysia and Australia to honour the remarkable life and legacy of Arthur Guinness.

Speaking on the day, Orla Flanagan, senior brand manager, Guinness said: “The excitement around the country today was palpable. Guinness fans were being treated to some of their favourite bands in the surrounds of their local which really is something special."

All ticket proceeds from Arthur’s Day directly benefits the Arthur Guinness Fund, which identifies and supports social entrepreneurs aiming to make positive changes in their communities.

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