Guinness announced as an official partner of Aer Lingus College Football Classic
Aer Lingus College Football Classic has recently announced its partnership with Guinness ahead of the highly anticipated 2025 and 2026 games taking place in Dublin.
The 2025 Aer Lingus College Football Classic will kick off the season on August 23, marking a historic moment as the first-ever Big 12 Conference matchup to take place on Irish soil.
Guinness Announced as official beer partner of the Aer Lingus College Football Classic.
The game will see Kansas State University face off against Iowa State University at Aviva Stadium, kicking off the 2025 college football season on ‘Week Zero.’ While Texas Christian University will play the University of North Carolina in August 2026, in the last game of the initial five-game series.
In addition to the game, Guinness is set to elevate the Aer Lingus College Football Classic experience with an unprecedented range of activations, transforming Dublin into a vibrant hub of college football excitement throughout game week.
In the stadium, fans will be able to enjoy fresh pints of Guinness throughout the game.
Pubs will be lit up with the unmistakable energy of college football, giving fans, both visiting and local, an unforgettable way to rally, connect, and celebrate the legendary Week Zero game.
Whether you’re a die-hard fan or just in it for the electric atmosphere, you’ll know there’s a game in town.
Select pubs across the city will also be transformed into fan hubs for K-State and Iowa State fans.
Official tailgating pubs and events will be listed on the Aer Lingus College Football Classic Game App, available for download on the Google Play Store and the App Store starting next week.
The Guinness Storehouse will also join in the celebrations, offering extended opening hours, themed food specials, and special activations like custom STOUTies featuring team logos, ensuring a truly immersive experience for visiting fans.
Speaking at today’s announcement, Brendan Meehan, commercial director at the Aer Lingus College Football Classic, said: “We are absolutely thrilled to welcome Guinness as an official partner of the Aer Lingus College Football Classic.
“This collaboration is a perfect match, bringing together two iconic brands that truly understand the power of shared experiences and celebration.
“We know Guinness will play a pivotal role in elevating the game week atmosphere, ensuring our visiting and local fans have an unforgettable time both at the Aviva Stadium and across Dublin.”
“We are incredibly excited to partner with the Aer Lingus College Football Classic,” added Ross Bissett, commercial director for On-Trade IOI, Diageo Ireland.
“Guinness has always been about bringing people together, fostering connection, and celebrating moments that matter.
“This partnership is a natural fit, and we are so excited for fans to experience our game week build-up in pubs and venues across the country.
“We can’t wait to create an unparalleled atmosphere of camaraderie and celebration for fans, both in stadium for the game and across some of Dublin’s most renowned pubs.”
Limited tickets for the 2025 Aer Lingus College Football Classic are on sale at www.ticketmaster.ie/collegefootball
