Guinness 0.0 to paint the town blue this St. Patrick’s Day 

Guinness is offering free pints of Guinness 0.0 nationwide until 18 March at more than 800 locations across Ireland

Guinness 0.0 is teaming up with award winning Irish actress Saoirse-Monica Jackson to help put moderation at the heart of celebrations throughout Ireland and paint the town blue this St. Patrick’s Day.

St. Patrick’s Day isn’t just about green. Surprisingly, St. Patrick wore blue before green became associated with the holiday. Additionally, the iconic Guinness Gates at Rainsford Street were originally blue before being painted black around 1988.

Saoirse-Monica Jackson is promoting a message of moderation this St. Patrick’s Day with Guinness 0.0, encouraging people to embrace the colour blue and celebrate responsibly.

Saoirse-Monica has painted the iconic Guinness gates at St James’s Gate blue and shared a rallying call on her social channels, urging people to ‘Make it a St. Patrick’s Day to Remember’ and celebrate responsibly.

In the 60-second film, Saoirse-Monica encounters tourists mispronouncing her name in a pub, sparking her journey of discovery about St. Patrick’s Day. She aims to set the record straight and celebrate the holiday with a pint of Guinness 0.0.

The gates are seen by more than 30,000 people during the week of St. Patrick’s Day celebrations. This is the first time since 1988 that the gates have been painted Guinness 0.0 blue.

Guinness is offering free pints of Guinness 0.0 nationwide until 18 March at more than 800 locations across Ireland. Pints are available via the FANZO app and select pubs and Tesco stores. From 13-18 March, consumers can download the FANZO app, register, and redeem a free pint of Guinness 0.0 at participating pubs. Sampling is also available at Dublin Airport, with Tesco offering promotions for Clubcard members. At the Aviva Stadium on 16 March, match attendees can enjoy a free pint of Guinness 0.0 to celebrate the last match of the Guinness Six Nations and St. Patrick’s weekend with moderation.

Alan McAleenan, marketing director, Guinness Ireland, said: “It’s great to work with Saoirse-Monica, one of our most exciting actresses, to right some wrongs associated with St. Patrick’s Day and encourage everyone to make it a day to remember.”

Saoirse-Monica Jackson, actor, said: “Since the early days of my career, I’ve encountered countless people having trouble pronouncing my name. So, from mispronunciation of our names, to misunderstanding how we should be celebrating, I’m delighted to team up with Guinness 0.0 to encourage people to give moderation a seat at the table this St. Patrick’s Day through this playful collaboration.”

Across the weekend, the Guinness Storehouse will offer an enhanced visitor experience featuring modern Irish creative arts. From 14-18 March, visitors can enjoy performances from more than 100 artists, including The Bonnymen, Kíla, Ispíní na hÉireann, and The Len Collective. Additionally, Dublin artist Cyan Ryan will lead local street artists in transforming the visitor experience with artwork inspired by Gilroy’s famous characters from the Guinness archives.