Marketing

Green Light for Shed’s €1m Visitor Centre

Leitrim County Council has granted planning permission for a state-of-the-art 6,000 square-foot new visitor centre for Connacht’s first distillery in 101 years.

The Visitor Experience at The Shed Distillery by PJ Rigney in Drumshanbo will create 10 new jobs at full capacity, bringing the total number of employees at the distillery to 25 and expects to attract 10,000 visitors in its first year of operation.

Since its launch in December 2014, The Shed Distillery has created 10 full-time and five part-time jobs.

The Visitor Centre comes as The Shed Distillery enters its third year of operation and approaches the first anniversary of the launch of its first brand – Drumshanbo Gunpowder Irish Gin.

The new experience will also feature a café, a botanical glasshouse and herb garden.

The decision to build the new visitor experience was led by an international consumer trend to “discover the authenticity behind the brand” said the founder of The Shed Distillery PJ Rigney.

“Consumers now want to see behind the brand” he stated, “see the mediaeval copper pot stills, touch and feel the botanicals – ultimately they want to know that the story and the brands are authentic.

“The Drumshanbo and Leitrim community has been extremely supportive of The Shed Distillery since we first visited the location,” he added, “We continue to prioritise local employment and to date have taken a number of people off the live register and trained them up in the art of distillation, resulting in full-time jobs.”

 

 

 


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