Gold Star stocking: 20 Reasons…
How many of this year’s NOffLA Gold Star award-winning wines do members of the National Off-Licence Association stock?
NOffLA Chairman Gary O’Donovan of O’Donovans Off-Licence Group has identified 20 good reasons that NOffLA members should support the NOffLA Gold Star award-winning wines this Christmas:
- The 15 NOffLA Gold Star Awards are exclusive to NOffLA members
- Your local opposition won’t have this luxury
- Margins are a minimum of 25% return on all winning wines
- Award-winning wines cover New World and Old World categories
- The under €10 category is currently the No 1 retail selling point on the Irish Market – and the awards cover the pertinent price points above this
- Award-winners are current and relevant ie the wines were judged in August
- The Wines are ideal for recommendation by less wine-confident members of staff
- Display big means big sales. Once awarded wines/sections are set up in prominent in-store position, sales will be self-perpetuating
- Having the Gold Star Awards endorses a NOffLA member’s wine credentials
- Award-winning wines are associated with specialist outlets
- Supporting these awards strongly strengthens NOffLA’s position in the Irish drinks industry
- You’re supporting wine companies who support NOffLA
- Tailor-made wine promotion for members this Winter/Spring 2015
- The awards provide a reason to liaise with your local wine press. Good story
- Broaden your horizons in relation to potential new suppliers
- These awards are the envy of Irish wine retailers
- Wines can form the basis of your corporate brochure this Xmas
- NOffLA Gold Star Awards provide the Unique Selling Points we all crave
- Substantial POS available on all award-winning wines ie neck collars and posters
- Silver Star and 15 Bronze Star Awards to promote as well.
Gary finishes with this challenge to NOffLA members: “Now, you give me one good reason why you shouldn’t stock the NOffLA Gold Star award-winning wines this Christmas?”
