Following several months of testing with bars across Ireland, GizaGig is rolling out their free Facebook promotional tool to the entire on-trade. Facebook posts are written on behalf of the venue, and published directly to the business’s page. All events taking place in the pub are promoted, be they live entertainment or sport on TV.
“It literally has saved me weeks of office time,” says Dale Kiernan of Bearr an Raille in Roscommon. As a User of the prototype, he states, “GizaGig will create posts with images and text for that day’s entertainment. All of these posts are available to view beforehand, so if you don’t like the way it’s worded you can tailor it to suit the personality of your pub.”
The system is designed to benefit bars who interact with Facebook at any level. It does all of the work by scheduling a series of posts that bars can either edit to suit their own needs, for example including special offers or just leave it to run by itself. It offers significant time and cost savings to all bars, while at the same time helping to get more customers through their doors.
Cathal Dolan, founder and CEO: “Live entertainment and TV sport represent a significant investment for bars, so it’s vital that they maximise the return on that investment. This requires putting time and energy into promotion, an area some bars struggle with. GizaGig removes this struggle by making sure every event is promoted on the bar’s behalf.”
A monthly “What’s On” bar poster service is also provided. These posters compliment and reinforce Facebook promotion by also including all upcoming events. In addition, they contain specific bar information and special offers and can be printed free of charge.
Of course, as a free service, some may wonder what the “catch” is. There is none! The GizaGig business model is based on a booking system that retains a portion of the Act fee. This booking functionality will soon be available to bars.