Marketing

Gaggia brings coffee machine freedom

In these economically challenging times Gaggia coffee machines distributor Watermark has put out a new range of rental options for publicans so that they can serve their customers from a top-of-the-range commercial coffee machine without any of the expenditure associated with the traditional outright-purchase option.

“Our rental options are unique in the freedom of choice they offer clients,” explained Watermark’s Managing Director David Lawlor, “All we supply and service is the hardware so publicans can rest easy in the knowledge they’ll be receiving a world class machine with no corresponding obligation to purchase a certain brand or quantity of coffee from us.”

The main financial attraction of renting lies in cashflow preservation. Renting is also highly tax-advantageous since monthly rental payments are fully off-settable in the year they’re paid.

Rental options are available on three of Watermark’s most popular Gaggia machines: the D90 Alti2, the LC/D2 and the Concetto. The standard rental period is 24 months with purchase options available during the period.

Watermark installs all machines, provides complimentary professional training as required and replaces all machines with brand new models after two years. Monthly rental fees range from €140 to €180 (plus VAT) depending on the machine selected.

Gaggia has long been renowned for combining timeless Italian style with effortless efficiency and reliability since its foundation by the legendary Achille Gaggia in Milan in 1947.

Watermark is a 100 per cent Irish-owned company based in Citywest, Dublin 24 and has been importing, distributing and servicing Gaggia machines for over 15 years. It supplies some of Ireland’s best-known pubs and bars including Kiely’s of Donnybrook, The Sallynoggin Inn, The Goblet (Artane), The Martello (Bray), Kaz Bar (Waterford) and O’Sullivan’s Bar (Douglas, Co. Cork). For further information, contact David Lawlor on (01) 466 6308; e-mail: david.lawlor@watermark.ie or visit www.gaggia.ie.

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