Off-trade

FF favours MUP over below-cost selling ban

In the run-up to the next election, Fianna Fáil has pledged to ban below-cost selling of fruit and vegetables under its agricultural policy which it launched at the recent Ploughing Championships. But what about the below-cost selling of alcohol?

Drinks Industry Ireland put in a query to the Fianna Fáil Press Office and got the following response:

“The Fianna Fáil pledge to ban below-cost selling of fruit and vegetables under its agricultural policy is aimed at supporting the livelihood of farmers that produce them.

“Pricing policy on alcohol is aimed at reducing harmful consumption and research indicates that Minimum Unit Pricing will be more effective at achieving that goal than below-cost selling. In light of this Fianna Fáil supports the introduction of Minimum Unit Pricing for alcohol.

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